This family includes Franklin Gothic and New Gothic. ![]() ![]() Grotesque fonts are the oldest of the sans serifs. Sans serif fonts are also divided into four families. Sans serif typefaces have a contemporary edge, especially those with a lot of open space. In fact, they are completely devoid of any decorative elements along the top bars and central beams. Sans serifs do not have the serif feature. This includes American Typewriter and Archer. Slab-serifs include typefaces with extremely thick serifs. Didot, the typeface used for the title of Vogue M agazine, is an example of a modern serif font. These typefaces are clean, classy and contemporary. TransitionalĪ little more modern looking, the transitional family includes some of the most-used serif typefaces: Georgia, Baskerville and Times New Roman. Old style fonts include Centaur and Goudy Old Style. Old StyleĪs the name suggests, this family includes the oldest serif typefaces, many of which were created to replicate what text looked like in the 15th century. Serif typefaces are broken down into four distinctive families. The carving would start just outside of the painted letters, creating a little notch. Before the carving process began, letters were mapped out on the stone using a paintbrush. Back in the day, stonemasons carved Latin letters into stone. The origin of serif fonts dates back centuries – well before the world-changing printing press was introduced. Typically, serif fonts appear more serious and traditional. What’s the difference between serif and sans serif typefaces? Serif fonts have little foot-like accents called serifs. In this guide, we’ll take an in-depth look into the two major families in typography: serif and sans serif. Choose the wrong one, and you could distract, confuse, or mislead your reader. When it comes time to typeset your publication – whether that be a printed novel, self-published eBook, or corporate document – selecting the correct typeface is critical. Some appear more professional and conservative.
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